The whole money back thing makes absolutely no sense. If you are going to sell something for $500, then say you will give $100 back after purchase, why not just make the product $400? Is it some sort of sleezy marketing scheme? ELI5. Please! Make this make sense.
In: 40
People are suckers for the idea of a sale. Buying something for 400 is not as attractive as buying something that is priced at 500 for 400.
Same reason why 399 is psychologically more attractive than 400.
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