The whole money back thing makes absolutely no sense. If you are going to sell something for $500, then say you will give $100 back after purchase, why not just make the product $400? Is it some sort of sleezy marketing scheme? ELI5. Please! Make this make sense.
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Also targeting a certain audience of savvy shoppers. They’re the ones lured into your shop this weekend after finding the cashback offer online, you’re happy to ‘lose’ $100 on their sale because it’s still a profit for you. Meanwhile a guy who has no interest in spending time hunting savings will walk in the same day and just pay normal MSRP, don’t want to interrupt his full price purchase by dropping the price or advertising the cashback too loudly.
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