The whole money back thing makes absolutely no sense. If you are going to sell something for $500, then say you will give $100 back after purchase, why not just make the product $400? Is it some sort of sleezy marketing scheme? ELI5. Please! Make this make sense.
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You get to realise the sale price into one bucket and take the cash back refund out of another budget. It is all funny money as the end result is the same but you get to say your retail margins are strong but your marketing expenses (where the refund comes out of) are higher.
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