Why would someone want to sell (or buy) a social media account, like a Discord or Twitch account, for example?
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Because of number of followers. Building up the base of followers is the hardest part of online presence. Instead of working hard for months or years, people buy an already made product and skip this hard part of it. The more followers there is, the more expensive the account will be. That’s because the more followers the account has, the bigger potential revenue it is able to produce. 100 people watching an ad will be immensely different to 1 million people watching the ad. There are numerous other ways of making money as a “content creator”, including selling merchandise, promoting brands and events, creating partnerships with other people/brands. The more people are watching – i.e. the bigger reach, the bigger exposure something gets and thus it’s worth more to offer such service. People like Ronaldo pushes away a bottle of coke and the company tanks over 2 billion in market capitalisation on the stock market and that’s not even intentional really. I’ve read it costs over $1mil for him to make an instagram post about something… That’s an extreme case but it can illustrate why would someone be willing to buy an account on social media platform with big following.
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