Someone explained the reasoning behind this at one time and I forgot.
When you go to a news article, the web page will only show the beginning portion of the article. Then there is the ‘Continue Reading’ button. Why is this?
My thought is that if I didn’t want to read the entire article, I wouldn’t have clicked the link. Is this for tracking purposes?
In: Technology
So they can track how many people actually read the article rather than just clicked on it.
It’s more valuable to advertisers because it shows longer engagement.
Latest Answers