Someone explained the reasoning behind this at one time and I forgot.
When you go to a news article, the web page will only show the beginning portion of the article. Then there is the ‘Continue Reading’ button. Why is this?
My thought is that if I didn’t want to read the entire article, I wouldn’t have clicked the link. Is this for tracking purposes?
In: Technology
There are two main reasons.
One is that it reduces overhead for both the site and the user. A “Continue Reading” button means that you don’t need to load the entire page any time someone visits it and can wait until someone actually wants to see that content.
The other is tracking/marketing. A “Continue Reading” button is a very effective way of knowing which visitors to the page found it engaging vs people who were just browsing, clicked on the wrong link, etc.
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