What is UX vs. UI? Also what is Dark UX Design? Is it related to Dark Mode on a website?
In: Technology
UI is User Interface, the thing a human must interact with to use a tool, webpage, device, whatever. On a website it’s things like the layout of the webpage, the use of buttons and checkboxes, popouts and overlays, and so on.
UX is User Experience, or what happens when you use something and how you feel about it. When everything works smoothly and quickly, that’s good UX. Bad UX is things like always having to close a pointless pop-up before you can get to the website, not knowing about complicated password requirements except when it tells you there’s an error, or having to sign up before you know if it’s worth it.
Dark UX is the stuff that’s designed to subtly manipulate you into making a particular choice that is not in your best interests. For example, when you go to the checkout on Amazon and it asks you what kind of shipping you want, it’s always an expensive option that’s the default selection, or starting a free trial of Prime. Everyone’s going to change it to free delivery but it’s a subtle nudge that over time, or if you’re in a hurry, may get you to pick the option that earns them more money.
Latest Answers