I’m assuming you also saw the article today about the person who purchased land in Entropia.
In that case, and in some other specific cases (like Second Life) the developers/owners of the game actually sell in game land for real money, but typically also allow plays to cash out their in game currency for real money.
In the case of entropia the land will allow the owner to generate an income in game because they tax the usage of the land and gain a small, but automatic percent of any in game currency generated through the use of the land. The owner of the land can then cash out the currency for real money.
In the case of Second Life, not only was there a thriving real estate market, but players would pay rent on real estate to run a store where they could sell game assets they had made, such as skins, models, or animations. Pretty sure there’s some famous cases of players also running brothels in game and being able to make a real living off that as well.
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