> This is related to the phenomenon of the Professional Smile, a national pandemic in the service industry… You know this smile—the strenuous contraction of circumoral fascia w/ incomplete zygomatic involvement—the smile that doesn’t quite reach the smiler’s eyes and that signifies nothing more than a calculated attempt to advance the smiler’s own interests by pretending to like the smilee.
— David Foster Wallace, [“A Supposedly Fun Thing I’ll Never Do Again”](https://www.goodreads.com/quotes/10162072-this-is-related-to-the-phenomenon-of-the-professional-smile)
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