It’s a bit like asking “what makes America the bestest country in the whole wide world?”
Or “why is Beyoncé the best artist of all time?”
Or “why are Pop Tarts the most delicious food ever?”
It depends on who you are, where you are, what country and culture you are in, and what received wisdom has been handed down to you.
An alien may very well land on the planet Earth looking for a rug. Make a comfort and cost assessment of all the floor coverings and declare IKEA rugs the best and most desirable. Or rubber gym mats. Or Malaysian rattan mats. Or leaves.
EDIT: it’s adorable that people thought my example stupid statements were my beliefs.
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