Sound is waves of air pressure. The air pressure goes up and down. Up-down-back up = 1 wave.
But how high a pressure is “up”? How low of a pressure is “down”? This difference between the height of the crest and the bottom of the trough is called the wave’s *amplitude* and that’s what determines loudness.
Air pressure going up and down a little = low amplitude = quiet sound.
Air pressure going very high to very low in each cycle = high amplitude = loud sound
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