I understand that blue/silver/gold are the lighter colour and I read that it’s due to the filter but I have seen roll your own tobacco that’s coloured. How is the tobacco lighter if you buy the filter separately?
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The filter on light cigarettes is perforated, allowing some of the smoke to come out there instead of through the filter and theoretically into the mouth. This theoretically produces a lighter flavor and is claimed to be healthier than normal cigarettes. In reality, it is a marketing/regulation thing and the way that most cigarette smokers hold them blocks the perforations. But on the machine that tests them, it works fine and gives them a “safer” rating than regular cigarettes.
As for loose tobacco, the color doesn’t really matter and it may come down to marketing to people that think they’re getting a lighter tobacco instead of a stronger one.
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