Nothing. IIRC their strategy used to be that they didn’t pursue pirates. If losing $100 was what it cost to hook someone into the Windows ecosystem, that’s only good for them. Even if they pay nothing, they are increasing the market share of Windows. The network effect works in their favor, even if some of those customers don’t pay. It’s better to have 70% market share where 15% don’t pay you than to have 5% market share where *everyone* pays.
If you’re an enterprise client on the other hand, they will *really* care then.
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