Artificial colors serve both an aesthetic but also practical purpose: to help people figure out what they are looking at with a glance.
The story starts when people wanted to make a raspberry flavored water-ice. Sounds great, right? And because raspberries are red, the water-ice should be red, right?
Well, unfortunately red was already a widely used color with strawberry, cherry, and watermelon so throwing in another red would make it hard to distinguish.
So they decided to turn raspberry flavored water-ice blue, which was not a highly contested color. And to make it interesting and clear they called it “blue-raspberry”. Over the years people have taken more and more liberties with blue-raspberry and added other flavors to it beyond just raspberry. Thats why it tastes so different from raspberry.
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