What’s actually different between toothpaste selections

Question

Seems almost all have the same active ingredient even though they promise different things on the label.
Other than a variation of Hydrogen Peroxide for whitening and Fluoride for Enamel – what’s actually different?
Do they have secret “inactive” ingredients that deliver on the promises of the label or is it all a sham?

In: 23

Answer 1

Dentist here. There is little to NO difference between toothpastes. It’s all marketing. Use whatever you like, as long as it has fluoride. Personally, I use Colgate cavity protection because it’s cheap and works just as well as any other toothpaste.