Shampoo is designed to cleanse hair and scalp without stripping away natural oils, while body wash is formulated to remove dirt and oil from the skin, often containing moisturizing ingredients. Using one in place of the other may lead to skin dryness or an oily scalp.
So it’s not a marketing gimmick. As a man with short hair, I’ve never noticed a difference in using conditioner or not though. I’ve done whole years using conditioner, and whole years not using it, and I’ve seen or felt zero difference.
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