Whats to gain for Game-Platforms to support keys?

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I dont understand why every game client supports CD-Keys. Steam, Uplay from Ubisoft, Epic – even the Microsoft store. I find it the weirdest with Ubisoft, because they have almost exclusively their own titles in the library.
Surely they must know how much turnover sites like instant-gaming have selling just keys.

So what makes gamekeys more profitable to these publishers and platforms than just “disabling” them?

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Anonymous 0 Comments

There are customers that buy only keys, why should they quit that money ?

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