I dont understand why every game client supports CD-Keys. Steam, Uplay from Ubisoft, Epic – even the Microsoft store. I find it the weirdest with Ubisoft, because they have almost exclusively their own titles in the library.
Surely they must know how much turnover sites like instant-gaming have selling just keys.
So what makes gamekeys more profitable to these publishers and platforms than just “disabling” them?
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There are several reasons, but the simples one is that by not offering this they’re giving their competitors a competitive edge, as sales on other stores draws customers to your storefront. Valve might not earn anything from sales on the Humble store, but by constantly making sure that you’re getting drawn to Steam through these sales they figure that it will increase sales there as well. After all, how likely are you to buy a game on a platform that you hardly ever use? This is also why Epic keeps giving away free games, because they want to draw you to their platform.
In the case of Uplay, it’s primarily selling Ubisoft games, and while they might earn a bit less if you buy their games elsewhere you are still buying their games, thus money goes into their pockets.
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