Is it my search history? My Instagram pictures? If so what exactly is useful about this to the people they sell to? I was thinking they might sell to scammers but idk
In: Technology
I work for a company that uses Big Data.
In one instance we bought data from yelp to help a city find companies that weren’t registered. So, if Barbs kitchen has 10 yelp reviews for her food but she doesn’t exist as a legitimate business, that’s a problem. Her kitchen isn’t being inspected.
Most of the time the data is aggregated. Who’s visiting Bob’s hot sports take blog? What their ages/incomes/ethnicity or anything else that can be used to finely tune marketing.
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