when apps sell our data, what exactly are they selling?

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Is it my search history? My Instagram pictures? If so what exactly is useful about this to the people they sell to? I was thinking they might sell to scammers but idk

In: Technology

8 Answers

Anonymous 0 Comments

The idea that sites sell your data is largely a misnomer. Facebook isn’t selling your personal information to other companies, they are targeting ads based on that data. If I want to target an ad on Facebook towards middle-aged men they won’t give me a list of middle-aged men, they’ll just promise to show it to that demographic. Facebook retains all the data themselves.

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