Is it my search history? My Instagram pictures? If so what exactly is useful about this to the people they sell to? I was thinking they might sell to scammers but idk
In: Technology
If you are running a business of any kind, you always want more customers. Advertising to customers is expensive. One option lowering the cost of advertising is narrowing your target audience. Apps can identify the geographical area someone lives or even the specific locations that consumers frequent. The app itself can identify someone’s interests as well. So as a business owner, you might want a list of email addresses in a particular geographical area (people who use an app near your business). Or you might pay for a bunch of data that provides zip codes where there is a proportionately large number of people who enjoy outdoor things (people who use a hiking app for example). Or a diet and nutrition app might have some great data about people who are looking to lose weight (a very lucrative set of data). The data doesnt have to necessarily have your actual name and address, just details about consumer interests, locales, and buying preferences.
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