Often there’s already an area code in the region that’s overloaded, and the demand for new numbers is spread out over that region, so it makes more sense to overlay the new area code in the same place than to change everybody’s phone numbers in half the city.
It’s not that big a deal to have two area codes in the same place, now that all phone numbers are basically ten digits anyway, and long distance calling isn’t expensive. You just learn to recognize one more prefix that refers to Atlanta
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