When websites or companies say “ for every ____ we will plant a tree” or “donate a grain of rice” (like freerice.com) why can’t they just donate those things without users doing whatever simple thing on their website?

Question

When websites or companies say “ for every ____ we will plant a tree” or “donate a grain of rice” (like freerice.com) why can’t they just donate those things without users doing whatever simple thing on their website?

In: Economics

Answer 1

1) It costs money… they’re basically saying they’ll divert a % of each sale toward that charity. 2) It’s a way of compelling a sale, since something good happens, too… it’s a win-win situation, where company makes a sale AND something good is done for a charity so the customer can feel good about helping out a bit