When you pay $0 upfront for a phone over a given period, the sum of the payments is less than the retail price of the phone. How is this possible?

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For example I can purchase an iPhone 14 Pro Max from my carrier for $0 upfront and payments of $41.79CAD over 24 months. The retail price of the phone is $1539. $41.79*24 months = $1002.96. How is it possible that the carrier is essentially selling the phone for significantly less than the retail price? Am I missing something?

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Anonymous 0 Comments

At the end of the 24 months, usually they’ll slap you the final fee. Usually happens when you want to upgrade.

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