You’re not actually rich until you sell the shares and get the money. Until you do that there’s always the chance that the value could fall to zero.
Way too many paper millionaires got greedy in the internet bust in the early 2000’s. Had they cashed out at least a portion of their gains there’s a good chance some would still be wealthy. Instead they left the money in the market to try and chase more gains and ended up losing it all when the bubble burst.
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