Where does the “9/10 dentists recommend this toothpaste” claim come from?
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Oh someone told me about that. It wasn’t about dentists and toothpaste but maybe that could apply. I’m not sure.
So, in my country, there was a medical convention, a bunch of doctors were there and there was a presentation from a pharmaceutical company about some products they just upgraded, don’t even remember what. At the end, every attendant was given a form to give their impressions. One of the questions was “Would you recommand our products to your patients ?”
He then explained to me that they used these kinds of event to make their stats.
It appears that they even send some of their products for testing to some professional in the field, I suppose toothpaste could be that kind
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