So, generation names are basically decided socially.
The greatest generation fought ww2, and gave birth to the (baby )boomers who were born in the postwar baby boom. The silent generation sits between them, forgotten by all. Gen X followed, and settled on gen X as their title pretty much as an expression of 90s eXtra kool factor, and because they were X, gen y followed.
Gen y started becoming a cultural force in the 2000s, the new millennium, which lead to millennial winning out over gen y, but gen y lasted long enough to spawn gen z, and since we’ve reached the end of the alphabet, we go back to gen a and carry on.
Why beta? Because most people don’t know the phonetic alphabet, and think of “alpha” being followed by “beta” in the Greek tradition.
It’s quite likely that gen alpha or gen beta will aquire a new, distinctive name once they get old enough to have cultural weight
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