While watching a college basketball game I saw a commercial for the NCAA. Please explain who this commercial is targeting. I understand commercials for universities as they want students to enroll. However, what does the ncaa want? Thanks.
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They want you to like them. The NCAA is facing a lot of pressure from fans, regulators, and politicians to change their practices and let student athletes be paid directly by their universities. There’s a current lawsuit that isn’t directly about that (it’s about transfer portal rules), but it reflects the NCAA’s vulnerability to bad public opinion. If more people thought the NCAA is a useful institution and that amateurism in college sports is a good idea, a lot of that pressure to change would be relieved.
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