While watching a college basketball game I saw a commercial for the NCAA. Please explain who this commercial is targeting. I understand commercials for universities as they want students to enroll. However, what does the ncaa want? Thanks.
In: Other
It promotes their stated mission regarding amateur athletics to anyone that might care— particularly people watching a college basketball game. Their campaigns these days seem to focus on non-revenue sports, minority involvement, and highlighting academic achievement. They’re given that ad time as a part of the broadcast agreement so it doesn’t necessarily need to be a profitable venture the way a business would expect.
Latest Answers