: who watches and consumes because of ads? why are they still a ‘thing’? as “everyone” seems to hate them and looks for ways to not see them, but ads are increasing and added to everything.

Question

how and why are ads so effective?

ads are increasing by an alarming amount and being stuffed literally eveywhere and in everything?!

and i dont know a single person that watches them or ever purchased anything because of them, not even the moest gullible people thet where scamed with all sorts of bullshit

In: 185

Answer 1

Only a very small percentage of people that view ads are actually expected to bite on it. That’s why ads are increasing, not because they think a lot of people are affected by them, but because they know that maybe 3% of people who view it will actually engage with the ad. So preferably you want that ad to be seen by as many people as possible.

For somebody that ad is never going to affect, however, it becomes incredibly annoying and off putting. but for the marketer, that doesn’t really matter–chances you were actually going to buy that product in the first place are most likely astronomically low–they lost nothing by annoying you.