: who watches and consumes because of ads? why are they still a ‘thing’? as “everyone” seems to hate them and looks for ways to not see them, but ads are increasing and added to everything.

Question

how and why are ads so effective?

ads are increasing by an alarming amount and being stuffed literally eveywhere and in everything?!

and i dont know a single person that watches them or ever purchased anything because of them, not even the moest gullible people thet where scamed with all sorts of bullshit

In: 185

Answer 1

First of all, thinking you are not affected by advertising is naive. Advertising is a 300 Billion business and companies are not going to spend that money unless they know the money is well spent. Especially in today’s world of internet ads, they know exactly which ads are creating more sales and by how much.

Secondly, advertising is not aimed at people who are not interested in buying a product. Instead, it is aimed at people who are considering buying but they aren’t sure, or aren’t sure exactly which brand to buy from. Imagine you are on a road trip and you decide to stop of lunch at a fast food joint. You see a McDonald’s billboard and you decide to stop there instead of the burger king you didn’t know was at a little further down the road.

The important things to understand are:

1. Ads are not targeting people who have no interest in their products
2. Ads are just giving you an extra little “nudge” in one direction instead of the other
3. Ads operate on your emotions rather than rationally so it’s impossible for you to know if you bought something because of an ad. You only know that you want it.