how and why are ads so effective?
ads are increasing by an alarming amount and being stuffed literally eveywhere and in everything?!
and i dont know a single person that watches them or ever purchased anything because of them, not even the moest gullible people thet where scamed with all sorts of bullshit
In: 185
Ads are an indirect investment, you spend a certain amount on advertising hoping enough new customers will be attracted to make that money back and more. Bigger companies have entire marketing departments dedicated to trying to figure out how effective their advertisements are by analysing sales data compared to their ads and see if the timing of the ad campaigns correlate to an increase in sales, this is much easier with online ads as they can know if someone has visited their website by clicking through an ad.
Advertising has been a huge industry for more than a century but the internet provided new and unprecedented opportunities. For one it presented an entirely new space were ads could be placed and at the same time it was also a space to set up businesses. If you run an online business there’s no way someone can walk by your store and walk in, they have to come across it online and the only way for that to happen is with advertising, which makes it even more vital than it is with physical businesses which may be able to get away with passive advertising by their work or client base without them investing in advertising directly.
Nothing is really free. If a service is free, this means that you’re the product. The service makes money by showing you ads, or by gathering data which is then sold and used to create a consumer profile for targeted ads. The scale of it shows that despite having no direct effect on sales, it’s clearly working if companies are willing to spend more and more on ads. If they didn’t work, they wouldn’t bother sinking money into them.
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