: who watches and consumes because of ads? why are they still a ‘thing’? as “everyone” seems to hate them and looks for ways to not see them, but ads are increasing and added to everything.

Question

how and why are ads so effective?

ads are increasing by an alarming amount and being stuffed literally eveywhere and in everything?!

and i dont know a single person that watches them or ever purchased anything because of them, not even the moest gullible people thet where scamed with all sorts of bullshit

In: 185

Answer 1

The mere exposure effect is one proposed mechanism – familiarity with something increases liking.

However, I am skeptical that there is robust evidence that ads work. Are there published RCTs comparing ads vs no ads?

Interesting reading here on the topic here: https://insight.kellogg.northwestern.edu/article/is-your-digital-advertising-campaign-working