: who watches and consumes because of ads? why are they still a ‘thing’? as “everyone” seems to hate them and looks for ways to not see them, but ads are increasing and added to everything.

Question

how and why are ads so effective?

ads are increasing by an alarming amount and being stuffed literally eveywhere and in everything?!

and i dont know a single person that watches them or ever purchased anything because of them, not even the moest gullible people thet where scamed with all sorts of bullshit

In: 185

Answer 1

One way to think of advertising is that most advertising is ignored by most people most of the time, but that still leaves some ads that influence some people some of the time.

That influence can come in two ways:

* Strong – you see an ad and (at the moment or later) you have a need for what is advertised. The ad directly influences you to check out the thing.
* Soft – you see recurring ads over time for a brand. You recognize the name. Eventually you go looking for that kind of thing; you take a look at the brand because that’s what you already know

Targeted advertising has led to a resurgence in strong advertising, as algorithms can often identify items you’ve looked at or you might soon need and offer them to you, nudging you to buy them. Soft advertising is also doing very well – think of all the brands you know and all the brand items you have. Even most people who are ad averse are influenced by soft advertising, because it is very difficult to avoid knowing particularly pervasive brand names.