: who watches and consumes because of ads? why are they still a ‘thing’? as “everyone” seems to hate them and looks for ways to not see them, but ads are increasing and added to everything.

Question

how and why are ads so effective?

ads are increasing by an alarming amount and being stuffed literally eveywhere and in everything?!

and i dont know a single person that watches them or ever purchased anything because of them, not even the moest gullible people thet where scamed with all sorts of bullshit

In: 185

Answer 1

Mere Exposure Effect.

It’s a psychological concept that says a person will respond more favorably toward something they’ve seen or heard of, even if they have no experience with it.

If you’ve never bought a fridge before, and you find yourself needing a fridge, you’ll think positively about fridge brands you’ve encountered (in ads, in other people’s houses, etc.), and you may ignore or think negatively about other brands that are unknown to you.

Being aware of this effect, and attempting to observe it in your own thoughts and behavior, can reduce its influence.