For big companies, their in-house lawyers.
There are many specialties in law, it’s not just going to court and suing people or defending a criminal etc. There are law firms and lawyers who specialize in areas like intellectual property, contracts, conveyancing, and a multitude of other things.
For small companies or start-ups, it could be anyone who wrote it. They could have engaged a proper law firm to help them with it, or the company staff wrote it themselves, or adapted it from somewhere… But if not properly and “airtight-ly” written, it can be hard to enforce if/when the time comes.
I’m not a lawyer but I work in marketing, and whenever a client wants to add a “T&Cs apply” to their ads or comms, I always remind them that they can’t just say it, they better make sure they have a proper set of T&Cs available and accessible.
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