Are you talking about oled ?.
Each pixel of Oled screen is a small LED, it has fixed life time. The longer it turns on, the dimmer it gets.
There are areas on your screen that display same stuff everyday( clock, channel’s logo,etc), so those pixels will age faster than the others, thus get darker and now you have burn-in image.
It doesn’t really happen so much on LCD displays, but the old cathode ray tubes used chemicals that flouresce when hit by an electron beam to make their display. These phosphors get dimmer the more they’re used–this is fine if you’re using them evenly across the entire screen, because the whole thing just gets dimmer, but if you have something displayed permanently in one place the phosphors at that point will degrade more than the ones elsewhere on the screen, leaving a permanent image of what’s been displayed.
LCDs do have a thing called “image persistence” which looks kind of the same, but isn’t permanent like CRT burn-in is. It’s caused by the transistors driving the pixels making up the display getting kind of stuck on or off, and usually driving those transistors in the opposite direction for a little while will unstick them.
First time answering so its a bit rough.
Im assuming you are talking about OLED screens and the burn-ins. Then that happens is because the pixels are fixated in the same spot for a long time and so when the user switches the screen, the pixels remain there. It only happens after a while and it also depends on things like Resolution, Brightness, or contrast.
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