why Andy Warhol’s Campbell Soup Can was so revolutionary in the art world.
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There’s also the very nature of the work. It’s a subject that was previously considered not worthy of high art, it’s a mass produced commercial product. But Warhol’s art was ALSO mass produced. He found a way that he didn’t have to make a single painting he could sell once, he could screen print soup cans endlessly, experimenting with colour combinations and just by the nature of them being screen printed, each one is individually unique because there is human error in the screen printing process.
So he made it possible for literally thousands of people to own an original Andy Warhol without it having to be prohibitively expensive because it’s not a traditional “painting” which by its nature is on of a kind. The very idea of art being something that can be mass produced and sold like the consumer product that is being depicted (campbells soup, coca-cola, Hollywood celebrities which become brands themselves, etc)
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