why are airlines allowed to change their prices by the second?

Question

Sure things fluctuate in price but how are they allowed such targeted predatory algorithms that change every second ?

In: 1

Answer 1

There’s no law against changing your prices. Of course you can’t change the price of something someone has already committed to buying (say, after they selected the tickets and while they’re filling in their credit card details), but if people haven’t bought your product you can price it however you want. There’s nothing predatory in that.