Your ticket is an agreement between you and the airline. You (and the airline) agreed certain things when you bought the ticket.
Some tickets/agreements say that you may cancel and get your money back. Others say the airline is under no obligation to refund you if you cancel. The later are usually much less expensive.
If you choose a ticket that says you are not entitled to a refund and you cancel, why would the airline willingly give you your money back? When you cancel is irrelevant.
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