What is the history of selling say 2025 models in 2024? Why does the car industry do this?
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Let’s say I’m selling something
Let’s say it has a model that is updated every year, so there’s a year number.
So every year, at some point, I will stop selling my older model and start selling my newer model.
What is the likelyhood that this transition point, with my global manufacturing infrastructure, is always going to land PRECISELY on January 1st?
It won’t.
In fact Jan 1 is a terrible time to launch a product.
New car models are launched past midyear usually in the fall.
Okay but that means we have two naming mismatch scenarios. We have a model car being sold for part of the year either with the number HIGHER or the number LOWER. No way to get around this. It has to be one or the other.
Which do you want for a car buyer looking on the lot in 2024 seeing the most up to date model you have?
Do you want them to see something that says 2023 or 2025?
I think it’s obvious that you want that to read 2025. The alternative looks out of date and not worth spending money on.
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