I started to consider changing my cell phone plan and went to a couple companies. Their menu choices are so complicated and the prices you see listed are nothing like the prices you see when you start clicking through choices, they disappear, magically change before your eyes, etc. Why?
In: Economics
Outside of confusion.
Its to prevent price comparison.
Its a hella easier for you to compare “23$ a month” vs “32$ a month”
outside of service quality, the lack of actual service breakdown allows companies with higher cost to remain competitive.
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