Why are cell phone plans so complicated?

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I started to consider changing my cell phone plan and went to a couple companies. Their menu choices are so complicated and the prices you see listed are nothing like the prices you see when you start clicking through choices, they disappear, magically change before your eyes, etc. Why?

In: Economics

14 Answers

Anonymous 0 Comments

At the risk of sounding old/dating myself. But cell phone plans in the 90s were a nightmare we had daytime minutes, nighttime minutes, weekend/weekday minutes. “Call me/I’ll call you back after 9, I’ve got unlimited nighttime minutes.”

I’ll take just about any of the plans today over that weirdness.

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