I started to consider changing my cell phone plan and went to a couple companies. Their menu choices are so complicated and the prices you see listed are nothing like the prices you see when you start clicking through choices, they disappear, magically change before your eyes, etc. Why?
In: Economics
Its complicated because they are trying to maximize value to the customer and profits at the same time. Those things are at odds with eachother. This results in them adding some complexity, trying to attract the majority of specific types of customers.
What do you need or want? Maybe we can help
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