Why are cell phone plans so complicated?

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I started to consider changing my cell phone plan and went to a couple companies. Their menu choices are so complicated and the prices you see listed are nothing like the prices you see when you start clicking through choices, they disappear, magically change before your eyes, etc. Why?

In: Economics

14 Answers

Anonymous 0 Comments

It varies by carrier, but seeing discounts for things such as having multiple lines in the same account or prepayment for a longer term are pretty common, which can complicate the “per line per month” displayed value since there are multiple contributing factors.

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