Why are cell phone plans so complicated?

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I started to consider changing my cell phone plan and went to a couple companies. Their menu choices are so complicated and the prices you see listed are nothing like the prices you see when you start clicking through choices, they disappear, magically change before your eyes, etc. Why?

In: Economics

14 Answers

Anonymous 0 Comments

Outside of confusion.

Its to prevent price comparison.

Its a hella easier for you to compare “23$ a month” vs “32$ a month”

outside of service quality, the lack of actual service breakdown allows companies with higher cost to remain competitive.

Anonymous 0 Comments

Companies don’t want to compete on price. They want it to be hard to compare one plan against another so it’s not as easy as picking the same plan for the cheaper price for the consumer. Thus a bunch of very slightly different plans exist and you can’t really find 1:1 comps.

Anonymous 0 Comments

The biggest part of simplifying how they are ripping you off is don’t let them subside your phone; if Verizon provided you the phone you are in no place to question it.

Buy your phone in one lump sum or if you like iPhone, Apple gives you an interest free 24 month loan on your phone and you can trade up each year.

Once you free yourself from the situation where your carrier owns your phone, you can change plans whenever you want and find the one right for you.

TLDR consider your carrier and Android/Phone choice separately. Of your carrier is giving you a phone as part of your agreement

Anonymous 0 Comments

Consider prepaid options like Google Fi or Mint Mobile. I’ve been on Mint and am really happy. The only thing to consider is they really want you to pay for a year of service at a time.