In addition to other reasons mentioned: If I sell the whole orange, I sell it once.
Or I can squeeze the juice out and sell the orange juice.
Then I can run the peels through a distiller and extract the limonene in the peels and sell that as a degreaser.
Then I can sell the peel pulp as livestock fodder.
So I sell the orange 3 times instead of once. That gives me enough margin that I can (and probably need to) lower the price to be competitive with other orange processors/providers.
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