They aren’t becoming more “popular,” but:
1. Developer buys land.
2. Developer hires builder to clear land and build homes.
3. Developer draws up contract of bylaws.
4. Developer sells homes, and forces buyers to sign contract. If they don’t want to, developer won’t sell.
That’s why there is always an HOA now. If you want newer construction anywhere close to a city, you pretty much don’t have a choice. A buyer’s only hope to not have one is to get elected to the board and try to garner enough votes to dissolve the association.
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