A number of reasons:
Style. Different people/eras have different preferred styles.
Materials. Not every era had access to good paper, brushes, etc.
Colors. We take for granted that we have access to every color under the sun, but that simply wasn’t the case back in the day. Some colors weren’t available, or they were so expensive as to be basically unavailable. If you don’t have access to, for instance, red, painting a realistic portrait is hard.
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