: Why are “injured in a car wreck?” advertisements the go-to for Law Firm marketing?

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I understand that these cases can be ‘gold mines’ for law firms. But why are these the default advertisement? It seems no matter where you reside, these commercials/billboards are everywhere. Do these cases happen more often than the general public knows? Or is it just a way to get their name out there?

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Anonymous 0 Comments

My theory is that it’s kind of the sweet spot between “easy, but low pay” (Social Security applications, wills, estate adjudication, minor criminal law) and “complicated but pays really well” (corporate law).

I won’t recommend going without an attorney (and not just because I work for one) but it’s easy to how the overall similarities between cases (including the fact that most get settled well before things get complicated) allows law firms to roll through case after case.

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